This negative space logo design was created for Sarah Weiler at Power Of Uke. A team building company based in London.
Mimpi swimwear branding and Ecommerce website design
Mimpi swimwear is a high end swimwear range based in the UK.
They needed a new brand along with a website that was clean, fresh and user friendly.
The brief for the logo was to portray a modern, dreamy feminine look that wasn't too fussy or gimmicky.
The dreamcatcher was incorporated into the logo to represent the meaning of Mimpi...dream in Indonesian.
The brief for the website was to create a minimalist design along with a pastel colour palette to fit with the 'dream' theme of the brand.
The design process also included a "thank you" card which is sent to all customers with their purchased products. I came up with the idea of having the 'thank you' printed in gold foil to give that extra special feel of luxury.
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